Direct response or Awareness?
When you advertise do you want to trigger an immediate action from your ideal customer? Or do you prefer to build a long-term relationship? Or does success for you lie somewhere in the middle and do you opt for a differentiated approach with an advertising funnel that covers the entire buying process? Your expectations of online advertising determine what the return will be in the short, medium and long term. We at Sherlock really like the differentiated approach with a combination of display ads on different channels and direct response text ads in the search engine to maximize conversion we provide different remarketing campaigns. Do you know your secret recipe for successful online advertising? Sherlock just loves to find out for you!
Are you already advertising in search? Read Sherlock references and case studies of successful online marketing campaigns and find out what Sherlock can do for organizations like yours. Google is the largest search engine in the world and is used by most of the searchers. But did you know that there are also many other search engines? Bing for example has a much smaller share but even there there is a group of people that could be very interesting for you. On Bing we often find a slightly older target group that converts very well. When your (target) audience searches for your products, services or company in a search engine, ads in the search engine ensure that you will be found immediately. Do you still pay for paper circulation or for TV where everyone zaps away at the ads? The unique thing about search engine advertising is that you only pay when someone clicks on your ads and visits your website or calls your company.
Your display ads (also called banners) are displayed through the network of websites that join the “Google Display network.” For example, you appear in YouTube and in apps. These banners can be seen on any device, from desktop to mobile and from smart TV to game console. So your ad appears wherever your ideal target audience is, even on websites like De Tijd and HLN.
In the Google Display network alone there are more than two million websites, more than 650,000 apps and it is possible to advertise on the website and apps of YouTube. In addition to this gigantic Google network, we can also place targeted ads on other Display networks of which Linkedin Ads and Facebook Ads are the two best known. Some quatongen dare to claim that Display ads do not yield anything and you should only advertise in the search engine but nothing is less true. Sherlock has created many campaigns that generated equally good or even better results in the Display network. Do you know which networks and types of advertising are best suited to your goals?
The days when everyone only watched linear TV are long gone. If you want to capture attention then you need to have an online presence on YouTube, online videos and other online video channels where people also watch TV programs and videos. Video ads are shown on desktops, laptops, mobile devices, game consoles and smart TVs. All platforms with a lot of impact and therefore ideal to show your message to your target audience through video. Are you reaching all your potential customers with video ads? Have you already made videos to spur your ideal customer into action? Do you want to win with video advertising? Then get in touch with Sherlock!
Are you reaching your current and future customers and fans through Facebook? Did you know that more than two billion people worldwide use Facebook every day? Who do you want to reach? Thanks to Facebook’s powerful targeting methods, you can find your ideal customer on Facebook! But how successful are your Facebook advertising campaigns? And how smart are they? Do you have a Facebook advertising account? Do you use remarketing on Facebook? Do you use Facebook in combination with Google and have you set up a funnel?
Facebook ads appear in different places and on different devices. Show your ads in the news feed or in the right-hand column, on Instagram, Messenger and on the Facebook Audience network. Sherlock rolled into Facebook as a direct response specialist from Google and works on different types of Facebook campaigns every day. You can truly call us a Facebook ad specialist today!
Is your product, service or business targeted at other companies? Then you can’t go around LinkedIn. LinkedIn is the world’s largest professional network. So your ideal customers are guaranteed to be on LinkedIn. LinkedIn has 560 million active professionals worldwide. Reach your target audience through their function, their employer, industry or one of the many other targeting methods. Do you want more B2B purchases? Do you want to increase your brand awareness or do you want more registrations for an event?
Do you sell products online? Then you should definitely use the power of Shopping ads through Google Shopping. Through Google Shopping ads, businesses can instantly showcase their products to potential customers. Users can instantly compare prices and product information without having to visit websites. As an advertiser, you only pay when someone clicks through to your webshop. At that moment there is already a very strong intention to buy. Lower the threshold to purchase by showing your products to potential customers through Google Shopping.
Retargeting (also called remarketing) is a form of where you show targeted online ads to people based on their previous (online) interactions with your website or ads (depending on the advertising platform used). These ads work through tags, pixels or cookies that are placed when people visit your website, social media channel, video or application. This allows users to be found all over the internet through search ads, Display ads and video ads. Retargeting is the best way to re-target app users, video viewers, website and social media visitors with targeted messages, promotions or specific products (that the user may or may not have viewed). Which way suits you best?
App installation & in-app conversions
Do you have a mobile app and want more downloads? Do you want your app to be opened more often or for users to go to a specific part of the app? Then an app installation campaign is the right solution. Through different targeting options we can show ads to new people, but also to a target group that has already installed the app. We can even target users who have recently purchased a new phone. There are so many possibilities. Find out which one suits your app best.